Our Story
Not So Jungli didn't start as a big idea.
It honestly started with a very basic thought — food toh basic hai na!
You see it everywhere… someone stopping to feed a dog. It could be their own, could be a street dog, could be just one they crossed paths with.
But most of the time, what do we end up giving them?
Whatever is easily available.
Not because we don't know better.
Just because that's what's around us in that moment.
And I kept feeling, if we are already doing the kind thing,
why is the right option so hard to find?
Making simple, dog friendly food that is easy to find, easy to buy, and fits into real, everyday moments. Whether you are feeding your own dog, a regular outside your gate, or one you just met.
Nothing fancy. Nothing overthought.
Just making it a little easier to care, the right way.
Because dogs are already a part of our lives,
this just makes showing up for them a bit better.